Boring Market

Starbucks is planning to close 600 stores, eliminating 12,000 retail and non-retail positions. Starbucks is taking the $348 million hit in broken lease agreements and asset write-offs. Starbucks has also announced that their only going to be opening 200 new stores this fiscal year.  These closures are only a small part of the ‘multi-faceted plan […]

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While Starbucks (NASDAQ: SBUX) profits fall, plans for store openings are cut and fiscal year outlook looks dim I’m proud to be a shareholder.
Saturation and overbuilding of stores in the U.S. has not only caused profits to fall, but has made investors nervous. Analysts feel the brand is diluted and the company has hit a […]

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Yesterday, Starbucks decided to close most of the stores across the country for three hours for Espresso Excellence re-training. They hoped to accomplish common ground for all partners (employees) with the back-to-basics approach by reinstating standards and policies. These milk and espresso standards were drastically changed to ensure the perfect hand-crafted espresso beverage. […]

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