Boring Market

While Starbucks (NASDAQ: SBUX) profits fall, plans for store openings are cut and fiscal year outlook looks dim I’m proud to be a shareholder.
Saturation and overbuilding of stores in the U.S. has not only caused profits to fall, but has made investors nervous. Analysts feel the brand is diluted and the company has hit a […]

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Today was a groundbreaking day for Starbucks, they had their most important and inspiring annual shareholder meeting to date. Howard Shultz was upfront and honest with the past year and the lagging sales due to the slowing economy while being optimistic about the future. I was able to attend this year’s meeting and watch […]

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Yesterday, Starbucks decided to close most of the stores across the country for three hours for Espresso Excellence re-training. They hoped to accomplish common ground for all partners (employees) with the back-to-basics approach by reinstating standards and policies. These milk and espresso standards were drastically changed to ensure the perfect hand-crafted espresso beverage. […]

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Howard Shultz, CEO of Starbucks, has been waiting for a coffee machine that provides the back-to-basics focus on coffee brewing. The wait is over. A new machine called The Clover, which “fresh-presses” each 12-ounce cup individually for a price of $2.50. The $11,000 machine runs on a piston that rises and creates a […]

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