April 8th is now behind us, and with all the hype surrounding Starbucks did it paid off?
I figured that Starbucks would not stray too far outside its parameters of rolling out their new coffee Pike Place Roast; they stuck very close to their heritage of giving away free brewed coffee in order to start […]
Tags:Back·Basics·Conversations·Pike·Place·Roast·Starbucks
In one week Starbucks will have its most important shareholders meeting to date. After a forty percent decrease in stock price and corporate jobs cut this sure to be a popular event. I will be able to attend this years meeting and see Howard Shultz face when he reviews the company’s recent performance, and unveils […]
Tags:Back·Basics·Meeting·Shareholder·Starbucks
Yesterday, Starbucks decided to close most of the stores across the country for three hours for Espresso Excellence re-training. They hoped to accomplish common ground for all partners (employees) with the back-to-basics approach by reinstating standards and policies. These milk and espresso standards were drastically changed to ensure the perfect hand-crafted espresso beverage. […]
Tags:Back·Basics·Close·Comeback·Howard·Promise·Shultz·Starbucks·Stores
Howard Shultz, CEO of Starbucks, has been waiting for a coffee machine that provides the back-to-basics focus on coffee brewing. The wait is over. A new machine called The Clover, which “fresh-presses” each 12-ounce cup individually for a price of $2.50. The $11,000 machine runs on a piston that rises and creates a […]