April 8th is now behind us, and with all the hype surrounding Starbucks did it paid off?
I figured that Starbucks would not stray too far outside its parameters of rolling out their new coffee Pike Place Roast; they stuck very close to their heritage of giving away free brewed coffee in order to start […]
Tags:Back·Basics·Conversations·Pike·Place·Roast·Starbucks
In one week Starbucks will have its most important shareholders meeting to date. After a forty percent decrease in stock price and corporate jobs cut this sure to be a popular event. I will be able to attend this years meeting and see Howard Shultz face when he reviews the company’s recent performance, and unveils […]
Tags:Back·Basics·Meeting·Shareholder·Starbucks
Yesterday, Starbucks decided to close most of the stores across the country for three hours for Espresso Excellence re-training. They hoped to accomplish common ground for all partners (employees) with the back-to-basics approach by reinstating standards and policies. These milk and espresso standards were drastically changed to ensure the perfect hand-crafted espresso beverage. […]
Tags:Back·Basics·Close·Comeback·Howard·Promise·Shultz·Starbucks·Stores
Howard Shultz, CEO of Starbucks, has been waiting for a coffee machine that provides the back-to-basics focus on coffee brewing. The wait is over. A new machine called The Clover, which “fresh-presses” each 12-ounce cup individually for a price of $2.50. The $11,000 machine runs on a piston that rises and creates a […]
Tags:Back·Basics·Clover·Comeback·Quality·Starbucks
After the release of several press releases and quarterly earnings today, CEO Howard Shultz is beginning the long road of recovery for his company. These are three more signs to add to my list of the other 5 Signs Starbucks is Aiming for a Comeback.
Breakfast Sandwiches deemed a distraction- Who would have thought ‘the […]